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New website allows shoppers to purchase mystey bags

Happiness is when what you think, what you say, and what you do are in harmony.

Little Black Bag offers new shopping concept

is putting a bit of mystery and fun into online shopping. The recently launched, innovative e-commerce site offers a range of brand name women s fashion items. But unlike most online shopping sites, you never know what you are going to get in a good way!

Based on the Japanese shopping phenomenon fukubukuro, or lucky bag sale, customers purchase a bag of designer fashion and beauty products having no clue what the bag contains. They can then view the two to four items online and sort through them, swapping with friends or other fashionistas what they are not interested in.

The experience of trading with your friends online is incredibly fun because it mimics a behavior that already happens offline, Little Black Bag s CEO, Dan Murillo, said. People swap fashion products with friends all the time whether informally, or through gift exchange games, or in college dorms, or in a variety of different ways. The most compelling online experiences tend to build on behavior that people are intuitively familiar with.

The first step is to take an interactive quiz, which helps determine your profile and your customized bag of accessories, jewelry, handbags, cosmetics and more (with beauty products coming soon). Shoppers are given a week to search the site s gallery of goods and trade with other shoppers to put together their ideal bag of items. Find something you lust after and request to trade an item from your bag with another online member. The final bags are then shipped out.

I ve been fascinated for years by how cold the Internet is when it comes to e-commerce and this gap has only gotten bigger as new social media sites have emerged (Pinterest, Path, etc.), Murillo said. When I came across this idea, I thought it would be the perfect starting point from which to build a truly interactive community around e-commerce, which is really the long-term vision of Little Black Bag. Bring the fun to e-commerce! I knew in my heart that there was a real void to create a fun, social shopping community online.

Trading becomes a fun game as customers uncover new fashions. With more than 80 top brands participating including Z Spoke by Zac Posen, BCBGeneration, Betsey Johnson, Dolce Gabbana and Kenneth Jay Lane the site offers endless hours of thrill and discovery.

There s a real feeling of excitement that comes from trading, Murillo declared. I ve seen friends yell out in excitement when they see a trade offer email show up on their phone. You ve really got to experience it to see what I mean.

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